How are viewers influenced by rules, and what are these rules?
How are viewers influenced by rules, and what are these rules?
Some photos just work. The visual elements fall into place. Is that the eye of the master, the talent of the photographer? Of course, …but there are also composition rules that can help you determine the placement of visual elements in your photo and the crop. Additionally, knowledge about how people look at photos can help you tell your story through your photography.
We (in the West) are accustomed to reading text from left to right and from top to bottom. That's also how we move through a photo. Take a look…
The cyclists going from left to right are going somewhere… The cyclists going from right to left are going home… Remarkable, isn't it? That's because the cyclist moving from left to right goes with the viewing direction. Meanwhile, we "encounter" the cyclists going the other way.
That's why tanks in propaganda films always move from left to right. If they moved from right to left, they would appear to be "retreating." I wonder if In countries where they read from right to left, this experience is reversed.
